LA interiors: Sam Nazarian (Sunday Times Style)

Sam Nazarian is the new king of Hollywood nightlife. You might know him from cameo appearances on The Hills and Entourage, but LA’s A-list know him best as the Iranian-born jetsetter who owns and operates their favourite velvet-roped stomping grounds. From various branches of Katsuaya – the futurist-chic Japanese restaurants that have out-Nobu’d Nobu – to the SLS hotel, which opened last year in Beverly Hills, he’s the man making the scene in LA right now.

‘We’ve come a long way in a short time,’ says Nazarian. ‘Three years ago it was Paris Hilton turning up at Hyde (his 100-capacity, ultra exclusive hole in the wall lounge bar next to the Chateau Marmont), and this week we had the Beckhams having dinner with Kate Beckinsale at XIV (his lavish, highly acclaimed restaurant with chef Michael Mina). He counts many of his guests as close personal friends, including his neighbours in the Hollywood Hills: ‘Leo (nardo) and Toby (Maguire) live next door to me, we grew up together.’

Nazarian might be the man about town, and the brains of the club, hotel and restaurant operation, but it’s Philipe Starck who has given his company its look. ‘We’re creating the next generation of smart luxury with Starck,’ says Nazarian. ‘When he was working with Schrager some of those projects were done very cheaply, and I think he’s ready for the next chapter… a lot of people questioned my choice and said that Starck is finished, but I felt that he’s just beginning.’

Nazarian’s most exclusive venue is, undoubtedly, his home, which he built from scratch and which he moved to in 2007 after selling his previous mansion (which he bought from Jennifer Lopez) to Gwen Stefani. For his recent 34th birthday party (Nazarian is nothing if not a business prodigy) he threw a party for 175 guests on his pool deck overlooking the city. ‘This house has the best spot on the best ridge in the Hills,’ he says, which would, ipso facto, make it the best house in the city. But then, it’s only fitting that the king of Hollywood has the most impressive castle in La La Land.


The furnishings in the guest bedroom are 1950s in style. ‘We’re a culture based on trends and cycles,’ says Sam. ‘The green upholstery is something you might see in my grandmother’s house, but it’s warm and comfortable.’ The photograph is by Slim Aarons. ‘His work gives me a peek into the 50s, yet some of the beach scenes could have been shot yesterday.’ A red leather chair is vintage Scandic from JF Chen in LA (; try in Nottingham for similar.

Sam Nazarian poses next to an artwork by Milton Glaser, the designer who created the ‘I love NYC’ graphic: ‘It was for my 30th birthday,’ says Sam. ‘He actually hates LA – the pink is supposed to be a Playboy Bunny colour and the grey is smog.’

Sam Nazarian describes his home style as ‘ a mixture of warm contemporary with mid century modern.’ The white oval dining table, by Eero Saarinen, is available from the Conran Shop (£4,395 for the same size as pictured; The chairs are a 1930 Brno design by Mies van der Rohe, made by Knoll. Beach stock reproductions in black or cream for £350 (

Nazarian has a sizeable collection of art – the triptych is by Kirtland Ash and the mirror by the entrance is a Jeff Koons.

Much of Nazarian’s furniture is custom made, including the armchair in the lounge. For similar styles try The black chandelier is a Zenith 24L by Philippe Starck for Baccarat and sells for over £25,000 from Baccarat in Paris. ‘I also have one of Starck’s gun lamps and a crystal floor lamp identical to one at the Delano hotel in Miami.’ Try for a range of black crystal chandeliers, from £124.99.

Many of the walls in Nazarian’s lounge are covered floor to ceiling in framed family photographs: ‘Parts of my life that I never want to forget,’ he says.

The lounge opens up to a vast deck with an incredible view over West Hollywood and the rest of the city.  Much of Nazarian’s furniture is custom made. For similar low L-shaped sofas try the Como and Celano modular ranges at Bo Concept (

The house offers astounding privacy: ‘When I stand in the tub and shower I get to enjoy the view across the city but no one can see me because the house isn’t overlooked,’ says Sam. For a similar bath, try the Cleo Freestanding (£1771 from

When Nazarian has friends over for dinner, they invariably dine at the long dining table on the pool deck. He can also host up to 200 people for private parties. ‘This is actually a serene house for me, not a party house,’ he says. ‘There are stairs to the decking from the front of the house so that people don’t have to go through the house.’


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